45 minutes
Are you not getting a call back after pitching your program to a marketing director who seemed interested, but is now ghosting you? It’s probably because you offered exposure instead of value. Sponsorship has evolved. It's not about brand visibility anymore; it’s about financial results, creating content, forging relationships, B2B, and networking. This session will broaden your understanding of the business of sponsorships by explaining why brands sponsor, what they expect in return, how they measure ROI, and how you can generate value for them, even when you’re not racing. If you’ve ever sent out a deck or proposal and didn’t get a/ return call, this session is for you.
Alex Striler / SPONSORSHIP SUMMITS
Jackie Donahue / NGK SPARK PLUGS
Scott Lukaitis / ENGINE ICE
30 minutes
Getting sponsored means becoming a brand ambassador for a company that compensates you to represent them. How you represent yourself and your sponsors is critical for long-term successful partnerships. To maximize returns on sponsorship marketing, drivers and companies must activate in ways that resonate with participants, fans, and spectators. Proper activation will elevate the returns of sponsorship investments many times more than the actual cost, thereby creating additional value for you and your sponsors. This session will dive deep into personal branding and professional activations.
Jay Kliger / NORTH AMERICAN SUPER MOTO SHOOTOUT
Bob Walker/ CONNEXIONS / BRIAN & HAIDEN DEEGAN'S AGENT
30 minutes
Unlock the secrets to cultivating a loyal online community with social media coach Megan Meyer. Discover algorithm insights and how to build hype before a race and elevate your and your sponsors' brands. Whether you're a racer, promoter, or aftermarket business, this session will empower you to captivate and grow your audience across the most relevant and rapidly evolving social media platforms.
Megan Meyer / DRIVEN BY SOCIAL ACADEMY
Fran Richards / HOOKIT
10 minute 1-on-1's with:
1 MAXXIS TIRES
2 THOR
3 ALPINESTARS
4
5
6
