This session will explain why companies sponsor and what they want from representation.

Gain insight on different brands' objectives and expectations, including why ebay Motors sponsor Dave Mason Jr.

Discover ways to position your team as an extension of the brand's marketing department to create long-term value.

Discover how Scott Douglas kept Amsoil as a sponsor for a quarter century, and how he still represents the brand even when he's not racing.

Learn proven techniques from Travis Clarke, Executive Vice President of Motorsports, Action Sports, and the Olympics of Wasserman Media Group for initiating contact with potential sponsors, researching companies, meeting the sponsorship decision-makers, and forming long-term relationships that pay dividends for 5, 10, and even 20 years.

There's a BIG difference between decks and proposals. Decks open doors and start conversations, proposals close deals and formalize sponsorships. Don't send a deck if they want a proposal, and don't send a proposal if they ask for a deck. If you do, it's probably one of the reasons you're not getting a call back.

In this session, Alex Striler, Author of Motorsports Marketing and Sponsorships, will explain how to showcase your value in decks that capture a sponsor's attention and how to write proposals that sell sponsorships.

This session will discuss the metrics that sponsors care about and how to present them to a company's finance department for consideration.

Tiffany Stone will host a session with Hollie Fowler, EJ Naegeli, and Shelby Hall to learn how they developed their personal brands that create value for sponsors. They will share secrets and insights into how to build a personal brand that connects with fans and resonates with sponsors. 

1-on-1's

Alex Striler will host 15-minute interviews with sponsorship decision-makers to hear why they sponsor, what they seek from representation, and how you can get sponsored by brands like them. 

FORD PERFORMANCE, Matthew Winter, Global Off-Road Marketing Manager