2025 Motorsports Sponsorship Summit

Saturday, January 11 & 12, 2025

Over 25 marketing directors, professional racers, and experts from TOYOTA, MONSTER ENERGY, STANLEY BLACK & DECKER (DeWALT, CRAFTSMAN, MAC TOOLS), COCA-COLA, and more, including:

Alex Striler

HOST

Andre Jackson

TOYOTA

Megan Meyer

RANDY MEYER RACING

Dave Gowland

MONSTER ENERGY

Tony Merritt

STANLEY BLACK & DECKER

Al Rondon

COCA-COLA

Saturday, January 11

SPONSORSHIP 101: Why brands sponsor and what they want

Hear why companies sponsor motorsports, what they want from representation, how they calculate return on investment (ROI), and how you can create value for them.

NETWORKING, DECKS & PROPOSALS: How to meet sponsors and what to give them to start relationships that become sponsorships

In this session, learn how to connect with potential sponsors and make a lasting impression. We'll cover effective networking strategies, creating impactful pitch decks, and crafting proposals that stand out. This session is designed to guide you through the initial stages of building sponsor relationships, ensuring you have the tools to turn introductions into valuable, long-term partnerships.

SOCIAL MEDIA: How to create value for sponsors using social media

This session is for both marketing directors and race teams.

Social media coach, Megan Meyer will go over how to maximize your value using social media with a logical, strategic plan. Learn how to leverage social media to deliver measurable value. Megan will explain how to create engaging content, build an active follower base, and showcase your sponsors in a way that enhances their brand and its products.

ALL ABOUT AGENTS & AGENCIES: What agents do and how they get paid

This session will go over the differences between agents and agencies, what they do to secure and manage sponsorships, how they support athletes, how they are compensated, and whether or not it makes sense for you to hire or retain one.

1-on-1 Interviews

10- to 15-minute interviews with sponsorship decision-makers to hear why they sponsor, what they want, and how you can get sponsored by brands like them.

Sunday, January 12

OFF-ROAD Sponsorships

This session will explore the evolving landscape of off-road sponsorships and how technology, including Starlinks, is revolutionized racing media and the opportunity to broadcast a sponsor's message.

DRAG RACING Sponsorships

This session focuses on the strategies that have fueled successful partnerships in drag racing, from maximizing awareness at events to engaging fans with impactful activations. Learn how top drivers and teams attract sponsors, leverage the high-energy environment of the sport, and deliver value to their partners both on and off the track.

DRIFTING Sponsorships

Discover how sponsorships in the drifting world can elevate amateur drivers to professional status. This session will explore the unique appeal of drifting for sponsors, showcasing how emerging drivers can leverage sponsorship to build their brand and gain credibility. Learn from examples of successful partnerships and gain insight into what sponsors look for in the grassroots drifting scene, from social media presence to event participation and fan engagement.

SPRINT & MIDGET CAR Sponsorships

Explore the vibrant world of sprint and midget car sponsorships, where local fan loyalty and grassroots appeal create unique sponsorship opportunities. This session delves into what makes this racing scene attractive to brands and how drivers can tap into regional pride to secure support. Learn how to build strong local partnerships, craft sponsor activations that resonate with Middle American audiences, and create sponsorship packages tailored to this dynamic, close-knit racing community.

SPORTS CAR RACING Sponsorships

Discover how to secure sponsorships in sports car racing, where passion and community drive the sport. This session focuses on strategies for attracting sponsors at the entry and club levels, from building local partnerships to showcasing value with limited resources. Learn how to create compelling sponsorship packages, engage fans, and develop relationships with sponsors. Perfect for those looking to turn a love for racing into sustainable support from marketing partners.