2025 Motorsports Sponsorship Summit

Saturday, January 11

Pacific Time Zone

9:00 - 9:45am PT

SPONSORSHIP 101: Why brands sponsor and what they want

AL RONDON Director of Sports Marketing, COCA-COLA

ANDRE JACKSON, Marketing Consultant, TOYOTA

KYLE KIETZMANN, President, BELL & OMP

9:45 - 10:30am PT

NETWORKING, DECKS & PROPOSALS: How to meet sponsors and what to give them to start relationships that become sponsorships

RITCHIE LEWIS, Partnership Sales Manager, SUNOCO RACE FUELS

SCOTT LUKAITIS, Motorsports Marketing & Sales, ENGINE ICE

DAVID MORTON, Senior Vice President of Motorsports, FIFTH THIRD BANK

VIC WOOD, Race Team Relationship Manager, SANDER ENGINEERING

10:30 - 11:15am PT

GETTING INTO THE MEDIA: Traditional and digital

GEORGE HAMMEL, Founder & Host, STARSTREAM & THE DIRT LIFE SHOW

BRYAN MOORE, Executive Director of Marketing & Aerial Production, TERRIBLE HERBST MOTORSPORTS

TREVOR HOCKING, Account Manager, HI-TORQUE MEDIA

HEATHER WILSON, CEO, HIGH GEAR SUCCESS

11:15am - Noon PT

ALL ABOUT AGENTS & AGENCIES: What agents do and how they get paid

NATE HUNT, Jackson Motorsports Program Director, BFGOODRICH TIRES

ERIC MORLEY, Cofounder, BLUE C

LUIS MARTINEZ, President, 660 MARKETING

Noon - 12:45pm PT

SOCIAL MEDIA: How to create value for sponsors using social media

MEGAN MEYER, Creator, DRIVEN BY SOCIAL

PATRICK WAGENBRENNER, Marketing & Communications, RANDYS WORLDWIDE

ALBERT GARCIA, Founder, MOTORSPORTS CURATED

1-on-1 Interviews:

12:45pm - 1:00pm TONY MERRITT, Vice President of Marketing & Sponsorships, STANLEY BLACK & DECKER, (DEWALT, CRAFTSMAN, MAC TOOLS)

1:00 - 1:15pm DAVE GOWLAND, Vice President of Motorsports, MONSTER ENERGY

1:15 - 1:30pm TONY MILLUNZI, Senior Brand Manager, GUMOUT

1:30 - 1:45pm TARA WILLIAMS, Motorsports Manager, HALO BY ORTHENE

1:45 - 2:00pm ROBERT WILSON, Director of Marketing, BOXO USA

Sunday, January 12

Pacific Time Zone

Noon - 12:45pm PT

OFF-ROAD Sponsorships

This session will explore the evolving landscape of off-road sponsorships and how technology is revolutionized racing media and the opportunity to broadcast a sponsor's message.

JOE BOWMAN, Director of Marketing, SLIME

MARTY FIOLKA, Promoter, CRANDON INT'L RACEWAY

JIM RYAN, Vice President of Marketing & Sales, SCORE INT'L

12:45 - 1:30pm PT

DRAG RACING Sponsorships

This session will go over strategies that have fueled successful partnerships in drag racing, maximizing awareness at events and engaging fans with impactful activations.

JACKIE DONAHUE, Experiential Marketing Manager, NGK SPARK PLUGS / NITERRA N.A.

MEGAN MEYER, 2x World Champion, RANDY MEYER RACING

JEFF STACY, Executive Vice President, AEROMOTIVE

SCOTT HALL, Product & Technical Engineer, MOROSO

1:30 - 2:15pm PT

DRIFTING Sponsorships

This session will explore the unique appeal of drifting for sponsors, and what they look for in the grassroots drifting scene, from social media presence to event participation, pit activation, and fan engagement.

JIM LIAW, Cofounder, FORMULA DRIFT & General Manager, PRI

VICENTE MEDEL, Media & Content Director, KANSEI WHEELS

ED KOCZAN, Director of Sales & Marketing, KENDA TIRES

AMANDA SORENSEN, #12 US Air Force BMW, FORMULA DRIFT DRIVER

2:15 - 3:00pm PT

SPRINT CAR Sponsorships

This session delves into what makes sprints and midgets attractive to brands and how drivers can tap into regional pride to secure support, build strong local partnerships, and craft sponsor activations that resonate with Middle American audiences.

JASON SMITH, President, USAC RACING

JR TWEDT, President, K1 RACEGEAR

BRIAN BROWN, Multi-time Champion, BRIAN BROWN RACING

3:00 - 3:45pm PT

SPORTS CAR RACING Sponsorships

This session focuses on strategies for attracting sponsors at the entry and club levels, from building local partnerships and making connection to showcasing value with limited resources.

MARK BEATTY, Brand Director, RED LINE OIL

ERIC KUNZ, TCA Canadian Champion, ERIC KUNZ RACING

LOU D'ANGELI, Sponsorship Director, BMW CCA CLUB RACING