2024 Off-Road Sponsorship Summit
Tuesday, August 20, 2024
2-7pm PT / 5-10pm ET
The State of Off-Road
Alex Striler and Dave Cole, the founder of King of the Hammers, will discuss the evolution of off-road sponsorships and how they’ve grown and changed over the last decade.
Why Brands Sponsor Off-Road & What they Want
How do off-road sponsorships work and what type of sponsorships are there?
This session will explain why companies sponsor and what they want from representation.
Gain insight on different brands' objectives and expectations, including why ebay Motors sponsor Dave Mason Jr.
Discover ways to position your team as an extension of the brand's marketing department to create long-term value.
Finding & Keeping Sponsors
How do you approach new sponsor, and once you meet them, how do you maintain long-term relations with them?
Discover how Scott Douglas kept Amsoil as a sponsor for a quarter century, and how he still represents the brand even when he's not racing.
Learn proven techniques from Travis Clarke, Executive Vice President of Motorsports, Action Sports, and the Olympics of Wasserman Media Group for initiating contact with potential sponsors, researching companies, meeting the sponsorship decision-makers, and forming long-term relationships that pay dividends for 5, 10, and even 20 years.
The Difference Between Decks & Proposals
What's the difference between decks and proposals, and what goes into each one?
There's a BIG difference between decks and proposals. Decks open doors and start conversations, proposals close deals and formalize sponsorships. Don't send a deck if they want a proposal, and don't send a proposal if they ask for a deck. If you do, it's probably one of the reasons you're not getting a call back.
In this session, Alex Striler, Author of Motorsports Marketing and Sponsorships, will explain how to showcase your value in decks that capture a sponsor's attention and how to write proposals that sell sponsorships.
Valuing the Sponsorship & Calculating ROI
Hear from Ryan Arciero, President of 1NINE Industries, aka Terrible Herbst Motorsports, and Matt Burroughs, Deputy CMO of Monster Energy, how to value assets and deliverables to determine the right pricing of a sponsorship.
This session will discuss the metrics that sponsors care about and how to present them to a company's finance department for consideration.
Activating at Events to Create Value for Sponsors
This session will explore effective strategies for maximizing sponsor engagement and visibility at various events.
Matt Martelli, CEO of UNLTD Off-Road (Parker 400, Mint 400 & California 300) will share how to design impactful activations that not only attract attention but also enhance brand value, ensuring that teams, brands, and sponsors receive optimal returns on their investments.
George Hammel, cofounder of StarStream and host of The Dirt Life Show will talk about new ways to use technology to activate at events.
This session is ideal for brands, promoters, teams, and marketers looking to forge stronger connections with audiences to deliver an outstanding ROI.
Building Your Personal Brand
How do you build a personal brand that resonates with fans and attracts sponsors?
Tiffany Stone will host a session with Hollie Fowler, EJ Naegeli, and Shelby Hall to learn how they developed their personal brands that create value for sponsors. They will share secrets and insights into how to build a personal brand that connects with fans and resonates with sponsors.
1-on-1's
Alex Striler will host 15-minute interviews with sponsorship decision-makers to hear why they sponsor, what they seek from representation, and how you can get sponsored by brands like them.
FORD PERFORMANCE, Matthew Winter, Global Off-Road Marketing Manager
VISION CANOPY, Kyle Ahrensberg, Founder & CEO
EIBACH SPRINGS, Mark Krumme, Head of Marketing
ALPINESTARS, Heath Cofran, Director of Media & Communications
VISION WHEEL, Todd Robinson, National Sales & Marketing Director
BRP / CAN AM, James Ort, Global Marketing Partnerships
$197 Registration and access to recording
All live summits and recordings are free with membership
